I came across this ad today, which I remember being shot at the Spurstowe on Wilton Way about five or six years ago. At the time it was still an old man's boozer, complete with the stripey wallpaper that you can just about make out in the picture.
Now, it's on its second incarnation as a trendy gastropub/cool hangout. So cool in fact that it doesn't even have a name. The current owners took down the name when they were redecorating and said that they were looking to rename it. I suggested they have a competition, but it looks as if nothing came of it.
My own suggestion is the Hotchip and Mumford, in celebration of the major sartorial influences for the drinkers... and the fact that they serve chips.
It is amazing how the fame of the this particular area has spread. First with Grazia dubbing London Fields the coolest park in London. Then the New York Times alighted on Wilton Way to number its charms. I did wonder if the backpacker parked outside our door yesterday had cabbed it straight from Heathrow to soak up the Wilton vibe.
But of course, what goes up, must inevitably come down, and it seems the backlash has already started. It has to be said that although there are a lot of dickheads about, they are mostly polite middle class youths who do add a certain vibrancy to the area and some comic appeal. There was a decidedly Nathan Barley-ish picnic going on outside the Lido on Saturday, complete with a DJ working a sound system from the back of a shopping trolley.