Welcome back Lollibop... but not to Hackney

It looks as if last year's Lollibop Festival was enough of a success to run it for a second year. This time however it will shift from Stoke Newington's Clissold Park to the more high profile Regents Park.
I'm interested to hear that Lollibop has 'outgrown' its old home, as one of the things I liked about it last year was the fact that it was pleasantly uncrowded. There would have been scope to grow the event in Hackney. Rather, I suspect that the push this year will be for the organisers to scale things up a bit to get closer to break even or even into profit, which they probably didn't do in 2010. I'm guessing here, but it was the first year, so set up costs would have been high. It wasn't particularly well marketed, hence the low attendance. However it must have been enough of a success to take a punt at putting on a bigger version this time round.
The website indicates bigger acts and more potential for TV tie ins this year with mentions of Dick and Dom, Cerrie from Cbeebies, and the all conquering Rastamouse. Ticket prices are up accordingly. Last year, a family ticket for four on the day was £53. This year it is more than double at £108, and the early bird tickets are reportedly already sold out.
We recently went to a country fayre in Colchester Castle Park where it was a £6 for adults and under fives free. It's an unfair (pardon the pun) comparison in some ways as the target audiences, content and location were so different. However the bottom line is that we had great fun there ferret racing, shire horses, real ale tasting and all.
If this seems like so much carping, I have to 'fess up that I didn't even pay for my tickets last year, having won entry through a local website, for which I supplied a review. The tickets seem a bit pricey this time, but the organiser's costs must be up considerably this year.
Last year's event was lots of fun and a great day out. I hope it works for them this year and that they haven't miscalculated on pricing.